Toxic Masculinity Campaign Shaved $8 Billion Off Gillette’s Bottom Line

In the attempt to increase its relevance with younger consumers, and turn around its falling market share among Millenials, Gillette launched the advertising campaign in response to the #MeToo movement. Gillette CEO said: It was pretty stark: we were losing share, we were losing awareness and penetration, and something had to be done. so they … Continue reading Toxic Masculinity Campaign Shaved $8 Billion Off Gillette’s Bottom Line